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Product details
File Size: 42898 KB
Print Length: 720 pages
Publisher: Cengage Learning; 010 edition (August 13, 2012)
Publication Date: August 13, 2012
Language: English
ASIN: B00BR3Z76Q
Text-to-Speech:
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Amazon Best Sellers Rank:
#540,795 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Reasonably well-written and informative, this is a solid textbook. I used it for an MBA class in International Marketing. Has chapters dedicated to recent developments, such as social media and regional instability. On the downside, many of the anecdotes are long and repetitive. This added quite a bit of fluff to each chapter. It's possible to read just the headers, a couple examples, and get the gist of the section. However, since you'll probably be assigned this book, you won't have much of a choice. So, read it, skim the headers, and you should be OK.
Served my daughters needs for college
Not the most accurate read for what it was. Learn more through the internet, kids.
I have to read this book for my International Marketing class but I find the book a complete snooze. If you have any awareness of other cultures, how other societies work, and have taken basic marketing courses then you will like me ask yourself if you actually are learning anything new from this book. Only good thing was the examples they have throughout the book.
Needed it for school, did the job.
The book is in good shape and the Price is very nice. Nevertheless, it was surprising that the text was already highlighted. That can be viewed as extra good because it reduces the own workload or as negative. Depends on the perspecive of the viewer.
Helping me with the IMB!
my son loved this book.
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